Binti’s North Star: The 5 Values that Guide Binti

Binti’s North Star:

At Binti, our vision is a world where every child has a loving family. With 6 million children orphaned or abandoned each year and less than 5% of them adopted, the gap we must help close is vast. It is an ambitious goal, and we are committed to being part of the solution.

We believe that technology is a powerful tool that can advance equality of opportunity in the world. Our Binti team is passionate about using technology to help streamline the adoption process so that more families can come together through adoption.

When we first started Binti, we sat down and wrote down the values we wanted Binti and our entire team to live by. The following values are what we came up with:

1. Put children first

Binti is a mission-driven organization, so our first value supports our mission — to always put the well-being of children above any other consideration. On a daily basis, this means working with the country’s best home study providers, agencies and lawyers, carefully following adoption regulations of all state and countries we operate in, and going the extra mile to ensure the children we help are joining a safe and loving home.

2. Do the right thing

Binti is founded on honesty and integrity, and we uphold ourselves and the adoption partners we work with to the highest standards. We value the trust that adopting parents place in us and we are committed to honoring that trust by doing the right thing. Binti believes in transparency. We strive to be completely transparent with adopting parents about our practices and what to expect each step of the way.

3. Create love

At Binti, we believe our core purpose is to create more love in the world. This means love between adopting parents and their children, as well as love between Binti and everyone we touch, including adopting parents, children, adoption agencies, home study providers and the adoption lawyers we work with. At Binti, we pride ourselves on personalized attention to adopting families and adoption partners. When we work with you, you become part of the Binti family.

4. Learn quickly

We have an audacious goal to close the adoption gap. To make the most impact, we know we’ll need to validate new ideas quickly. As a result, rapid iteration and learning is part of Binti’s DNA. We are always trying to learn and improve. This means asking all parents and adoption partners we work with for ways to improve our services, and taking this feedback seriously. We pride ourselves on providing best-in-class services and improving them quickly, so we give you the best experience possible and get you one step closer to adopting your child.

5. Question the status quo

At Binti, we believe in asking ourselves, “Is there a better way to do this?” We are excited to bring our software and technology background to the adoption world, and we are passionate about helping families adopt children. It is our culture to continuously question the status quo to understand if there are ways to make adoptions better for adopting families.

Choosing to adopt is an exciting step in your life, and we are excited to help you build your family. To get started on your home study, leave us a note and we’ll get back to you within 24 hours with next steps. We are looking forward to welcoming you to the Binti family!

Felicia Curcuru
Felicia Curcuru

Felicia Curcuru is the CEO of Binti. Felicia is a Court Appointed Special Advocate for foster youth in San Francisco. Felicia previously worked at McKinsey & Company and FundersClub.

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